In planning any calendar printing venture, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the end user’s hands earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s palms close to the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you a great timeline for your entire project.
How are you getting your calendars into the top user’s hands? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just need to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how much further time they may want and issue it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for gross sales is determined by your sales technique. Are you selling at an area festival or other event? If so, then that offers you a deadline, but keep in mind that you will be better off in case you can sell at multiple events, in case attendance or gross sales at one occasion are usually not what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If so, you should allow at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, it is best to be sure to develop and implement a strong advertising plan. Advertising does not have so as to add to the general length of the calendar project – you may and should start advertising and marketing through the planning and manufacturing phases of the undertaking. However, for those who wait to start advertising until you’ve got the calendars in hand, then you will want to permit a minimum of a few further weeks, maybe more, to your advertising message to reach the meant viewers and motivate them to buy.
The manufacturing part of a calendar printing venture begins once you hand off the entire photos, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if in case you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should in all probability allow a bit of additional time – perhaps a month in complete – for manufacturing.