In planning any calendar printing venture, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run user’s palms earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms close to the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can give you a great timeline for your complete project.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it would most likely be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales is dependent upon your gross sales technique. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that provides you a deadline, however take into account that you’ll be better off in the event you can sell at multiple events, in case attendance or sales at one occasion will not be what you count on. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you plan to sell, it’s best to make sure you develop and implement a stable advertising plan. Marketing does not have to add to the general period of the calendar mission – you’ll be able to and may start advertising and marketing in the course of the planning and production phases of the mission. However, should you wait to start out advertising till you have got the calendars in hand, then you’ll need to permit at least a couple of extra weeks, maybe extra, for your advertising message to succeed in the intended viewers and encourage them to buy.
The manufacturing phase of a calendar printing challenge begins if you hand off all of the photographs, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you will be proofing by committee, then you must in all probability enable somewhat additional time – possibly a month in total – for production.