In planning any calendar printing mission, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s arms earlier than January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms close to the start of college if it is going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your complete undertaking.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just must be sure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much extra time they may need and issue it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for sales depends upon your sales strategy. Are you promoting at a neighborhood competition or different occasion? If that’s the case, then that provides you a deadline, however needless to say you’ll be higher off when you can sell at multiple occasions, in case attendance or gross sales at one event should not what you count on. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to permit at the least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you just plan to sell, you should be sure you develop and implement a stable advertising plan. Advertising does not have so as to add to the overall length of the calendar venture – you can and will begin marketing throughout the planning and manufacturing levels of the venture. Nonetheless, if you wait to begin marketing till you’ve gotten the calendars in hand, then you will have to allow at the very least a number of further weeks, perhaps more, in your advertising and marketing message to achieve the intended audience and encourage them to purchase.
The manufacturing phase of a calendar printing undertaking begins once you hand off all the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner you probably have a selected deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to probably permit somewhat extra time – possibly a month in whole – for production.