In planning any calendar printing project, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run user’s fingers before January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s palms near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your complete challenge.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just must be sure to allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for gross sales will depend on your gross sales strategy. Are you promoting at an area competition or different event? If that’s the case, then that gives you a deadline, however understand that you may be better off if you happen to can sell at a number of occasions, in case attendance or gross sales at one event usually are not what you count on. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, it is best to enable at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you just plan to sell, you must be sure to develop and implement a stable advertising plan. Advertising and marketing doesn’t have so as to add to the overall period of the calendar venture – you may and will begin marketing through the planning and production stages of the challenge. Nevertheless, in case you wait to start out marketing till you will have the calendars in hand, then you’ll need to permit a minimum of a number of further weeks, maybe more, on your advertising message to reach the intended viewers and motivate them to purchase.
The production part of a calendar printing mission begins whenever you hand off the entire images, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner in case you have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to most likely enable a bit of additional time – perhaps a month in total – for manufacturing.