In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not ultimately user’s arms before January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s palms close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for all the venture.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you just must make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to probably be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much extra time they may want and factor it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for sales is determined by your gross sales strategy. Are you selling at a neighborhood festival or other event? If so, then that offers you a deadline, but understand that you may be better off should you can promote at multiple events, in case attendance or gross sales at one occasion usually are not what you anticipate. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it’s best to enable at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, it’s best to you’ll want to develop and implement a strong advertising and marketing plan. Advertising does not have so as to add to the general duration of the calendar project – you possibly can and should start advertising and marketing during the planning and production stages of the challenge. However, should you wait to start out advertising and marketing until you’ve got the calendars in hand, then you’ll need to permit at least a number of further weeks, perhaps extra, for your marketing message to succeed in the meant viewers and motivate them to purchase.
The manufacturing part of a calendar printing mission starts when you hand off all the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a selected deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should probably permit a little additional time – possibly a month in whole – for manufacturing.