In planning any calendar printing mission, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately person’s hands earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s hands near the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for your entire undertaking.
How are you getting your calendars into the top person’s hands? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot additional time they will need and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for sales will depend on your gross sales strategy. Are you selling at a neighborhood festival or different event? If that’s the case, then that gives you a deadline, but take into account that you’ll be higher off for those who can promote at multiple occasions, in case attendance or gross sales at one event are not what you anticipate. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If so, you should permit at the least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, you need to make sure to develop and implement a solid marketing plan. Advertising and marketing doesn’t have to add to the general period of the calendar project – you possibly can and should begin advertising and marketing during the planning and production levels of the challenge. Nevertheless, should you wait to start advertising and marketing until you could have the calendars in hand, then you have to to permit not less than a number of additional weeks, maybe extra, for your marketing message to achieve the supposed audience and motivate them to purchase.
The manufacturing part of a calendar printing venture begins once you hand off the entire photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner you probably have a specific deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it is best to probably allow somewhat additional time – maybe a month in whole – for manufacturing.