In planning any calendar printing project, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end user’s palms before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s hands close to the start of college if it will be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for your complete mission.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how a lot extra time they may want and factor it in.
If, however, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for gross sales is dependent upon your gross sales technique. Are you selling at an area competition or different occasion? In that case, then that offers you a deadline, however take into account that you will be higher off if you happen to can promote at a number of events, in case attendance or sales at one event are not what you expect. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it is best to permit no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
Should you print a calendar that you plan to sell, it is best to remember to develop and implement a stable advertising plan. Advertising does not have to add to the general period of the calendar venture – you may and should start advertising and marketing throughout the planning and manufacturing levels of the mission. Nevertheless, if you happen to wait to start advertising until you’ve got the calendars in hand, then you’ll need to allow no less than just a few extra weeks, perhaps more, on your advertising message to reach the intended audience and inspire them to purchase.
The manufacturing section of a calendar printing mission starts if you hand off the entire images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if in case you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should probably enable just a little additional time – possibly a month in whole – for manufacturing.