In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run consumer’s arms earlier than January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire challenge.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’ll probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much additional time they may need and issue it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales is determined by your gross sales technique. Are you selling at an area competition or different event? If that’s the case, then that provides you a deadline, but remember that you may be higher off if you can sell at a number of occasions, in case attendance or gross sales at one event will not be what you expect. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. If so, it is best to permit at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you should be sure you develop and implement a stable marketing plan. Marketing doesn’t have so as to add to the overall length of the calendar challenge – you can and will begin advertising and marketing throughout the planning and manufacturing stages of the mission. Nonetheless, if you happen to wait to start marketing until you have got the calendars in hand, then you have to to permit not less than just a few further weeks, possibly extra, on your advertising and marketing message to reach the meant viewers and motivate them to purchase.
The production part of a calendar printing venture starts when you hand off all the images, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you’ve got a particular deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to most likely permit slightly further time – possibly a month in complete – for production.