In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end consumer’s hands before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms near the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the whole project.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot extra time they are going to need and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for sales relies on your gross sales technique. Are you selling at a local pageant or different occasion? If that’s the case, then that offers you a deadline, however remember the fact that you will be higher off if you can promote at a number of events, in case attendance or gross sales at one event will not be what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you need to permit at least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you plan to promote, you need to be sure you develop and implement a strong marketing plan. Advertising does not have so as to add to the general period of the calendar project – you possibly can and will start advertising and marketing throughout the planning and manufacturing stages of the mission. However, when you wait to begin advertising till you might have the calendars in hand, then you will want to allow no less than a few further weeks, perhaps more, to your advertising message to succeed in the supposed audience and encourage them to buy.
The production section of a calendar printing mission starts when you hand off the entire pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you have a selected deadline). If you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you need to most likely allow somewhat further time – maybe a month in total – for production.