In planning any calendar printing project, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately user’s fingers earlier than January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s fingers near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for your complete undertaking.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply have to be sure to enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it would probably be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for gross sales relies on your gross sales technique. Are you selling at an area festival or other occasion? In that case, then that offers you a deadline, but needless to say you’ll be higher off for those who can promote at a number of occasions, in case attendance or sales at one occasion should not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, you must permit no less than two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, it is best to be sure to develop and implement a solid advertising and marketing plan. Advertising does not have so as to add to the overall period of the calendar undertaking – you’ll be able to and will begin advertising through the planning and manufacturing stages of the venture. Nevertheless, if you wait to start advertising till you may have the calendars in hand, then you have to to allow at the least just a few extra weeks, perhaps more, on your marketing message to succeed in the meant audience and motivate them to buy.
The production part of a calendar printing undertaking begins whenever you hand off the entire pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must probably allow a bit of further time – possibly a month in total – for manufacturing.