In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the end person’s palms before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers near the start of college if it’ll be useful to them). Working backwards from this absolute deadline may give you a superb timeline for the complete undertaking.
How are you getting your calendars into the tip consumer’s arms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just must be sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much additional time they will need and issue it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for sales relies on your gross sales strategy. Are you promoting at a local festival or other occasion? If that’s the case, then that gives you a deadline, however remember the fact that you will be higher off should you can promote at multiple occasions, in case attendance or gross sales at one occasion aren’t what you anticipate. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you must allow at least two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, you should remember to develop and implement a solid advertising and marketing plan. Marketing does not have to add to the general duration of the calendar venture – you possibly can and will start advertising and marketing in the course of the planning and production stages of the challenge. However, if you happen to wait to start marketing until you have the calendars in hand, then you will need to permit at the least a few further weeks, maybe more, for your advertising message to reach the supposed viewers and inspire them to buy.
The manufacturing section of a calendar printing venture starts when you hand off all of the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to in all probability enable a bit of additional time – perhaps a month in total – for manufacturing.