In planning any calendar printing undertaking, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end user’s fingers earlier than January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s hands close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the complete mission.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you just need to be sure to permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how a lot extra time they may want and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for gross sales depends on your sales strategy. Are you selling at an area pageant or different occasion? In that case, then that gives you a deadline, but needless to say you’ll be higher off if you happen to can promote at a number of events, in case attendance or gross sales at one occasion should not what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it is best to allow at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, you need to you should definitely develop and implement a strong advertising and marketing plan. Advertising does not have to add to the general period of the calendar mission – you’ll be able to and will start advertising through the planning and manufacturing levels of the project. However, in case you wait to start out marketing until you’ve got the calendars in hand, then you have to to allow a minimum of a couple of additional weeks, perhaps extra, on your advertising message to reach the meant audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture starts while you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it is best to in all probability allow a little bit extra time – possibly a month in total – for manufacturing.