In planning any calendar printing challenge, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the long run person’s fingers earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s hands near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the complete undertaking.
How are you getting your calendars into the end person’s palms? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just must be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it’s going to probably be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much additional time they are going to want and factor it in.
If, however, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales will depend on your gross sales technique. Are you promoting at an area pageant or different occasion? In that case, then that gives you a deadline, but remember the fact that you will be better off for those who can promote at multiple occasions, in case attendance or sales at one event are not what you count on. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to permit not less than two weeks, and ideally as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you simply plan to promote, you must make sure to develop and implement a solid marketing plan. Advertising does not have to add to the overall period of the calendar mission – you possibly can and should start advertising during the planning and manufacturing levels of the challenge. Nonetheless, in the event you wait to start advertising and marketing till you have got the calendars in hand, then you have to to allow no less than a few further weeks, perhaps more, on your marketing message to achieve the intended viewers and encourage them to purchase.
The production part of a calendar printing challenge begins when you hand off the entire images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner when you’ve got a specific deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to in all probability enable slightly further time – perhaps a month in total – for manufacturing.