In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the end consumer’s palms earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you timeline for all the undertaking.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply have to ensure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they may need and issue it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales is dependent upon your sales technique. Are you promoting at a local festival or different occasion? If so, then that offers you a deadline, but keep in mind that you will be better off in the event you can sell at a number of events, in case attendance or gross sales at one occasion should not what you expect. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to enable not less than two weeks, and ideally up to 4 weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to sell, it’s best to remember to develop and implement a solid advertising plan. Advertising doesn’t have so as to add to the overall length of the calendar challenge – you may and should start advertising in the course of the planning and manufacturing levels of the mission. However, in the event you wait to start advertising till you’ve got the calendars in hand, then you will need to allow at the least a few additional weeks, possibly extra, for your marketing message to succeed in the meant audience and encourage them to purchase.
The manufacturing section of a calendar printing undertaking starts while you hand off all the pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if you have a particular deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should probably permit a little bit additional time – possibly a month in whole – for production.