In planning any calendar printing mission, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end user’s fingers earlier than January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the beginning of school if it will be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your complete challenge.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply must be sure to enable sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to probably be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much further time they’ll want and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for gross sales relies on your gross sales strategy. Are you selling at a local pageant or different event? If so, then that offers you a deadline, but remember that you may be better off should you can sell at multiple events, in case attendance or gross sales at one occasion will not be what you anticipate. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. In that case, you should allow no less than two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, you must be sure to develop and implement a strong marketing plan. Advertising doesn’t have to add to the overall length of the calendar mission – you can and will begin advertising and marketing throughout the planning and manufacturing phases of the venture. However, if you happen to wait to start marketing till you might have the calendars in hand, then you will need to permit at the least a number of extra weeks, possibly extra, to your advertising message to achieve the supposed audience and inspire them to purchase.
The production section of a calendar printing venture starts if you hand off all the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner you probably have a specific deadline). In the event you anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to most likely enable a bit of additional time – perhaps a month in whole – for production.