In planning any calendar printing project, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run user’s arms before January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s fingers close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the whole mission.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just must be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they’ll need and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for gross sales depends upon your gross sales technique. Are you selling at an area competition or other occasion? If so, then that offers you a deadline, however understand that you will be higher off in the event you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you must allow at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to sell, you must be sure to develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the general period of the calendar venture – you possibly can and should start advertising and marketing in the course of the planning and production phases of the undertaking. Nevertheless, if you wait to start advertising till you might have the calendars in hand, then you have to to permit at least just a few further weeks, perhaps extra, to your advertising message to achieve the supposed audience and encourage them to purchase.
The manufacturing part of a calendar printing challenge begins once you hand off the entire photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner in case you have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must probably permit a bit of extra time – maybe a month in whole – for manufacturing.