In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end person’s fingers before January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s fingers close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for the complete undertaking.
How are you getting your calendars into the top person’s arms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply must be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll most likely be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how much additional time they will need and issue it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales will depend on your sales strategy. Are you promoting at an area festival or different event? If that’s the case, then that provides you a deadline, but take into account that you’ll be higher off should you can promote at multiple events, in case attendance or gross sales at one occasion will not be what you expect. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must enable not less than two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to promote, it’s best to make sure to develop and implement a strong advertising and marketing plan. Marketing does not have to add to the general length of the calendar project – you possibly can and will begin advertising through the planning and production stages of the venture. Nonetheless, if you wait to start out advertising and marketing till you have got the calendars in hand, then you will have to allow no less than a couple of further weeks, possibly more, to your advertising and marketing message to reach the meant audience and motivate them to purchase.
The production section of a calendar printing venture begins if you hand off all of the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you’ve got a particular deadline). In the event you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to in all probability allow a bit of extra time – maybe a month in whole – for manufacturing.