In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s hands earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the whole venture.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just need to make sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how a lot further time they may want and factor it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you need for gross sales is dependent upon your gross sales technique. Are you selling at a local competition or other occasion? If that’s the case, then that provides you a deadline, however remember the fact that you will be better off in the event you can promote at multiple occasions, in case attendance or sales at one occasion aren’t what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. In that case, you should enable at the least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you plan to promote, you need to be sure to develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the overall duration of the calendar mission – you may and will begin marketing through the planning and production stages of the project. However, when you wait to begin advertising till you will have the calendars in hand, then you have to to allow no less than a number of additional weeks, perhaps more, on your advertising and marketing message to reach the meant viewers and motivate them to buy.
The production phase of a calendar printing mission begins whenever you hand off all the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner in case you have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to in all probability permit just a little further time – perhaps a month in whole – for manufacturing.