In planning any calendar printing undertaking, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the end user’s arms earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s palms near the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for all the mission.
How are you getting your calendars into the end user’s fingers? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just must be sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it should in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot extra time they’ll need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales is determined by your gross sales strategy. Are you selling at a local festival or different event? In that case, then that offers you a deadline, but take into account that you’ll be better off if you happen to can sell at multiple events, in case attendance or gross sales at one occasion are usually not what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If so, it is best to allow no less than two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, it is best to make sure to develop and implement a strong advertising plan. Advertising and marketing does not have so as to add to the general duration of the calendar undertaking – you may and will start advertising and marketing during the planning and manufacturing phases of the challenge. Nonetheless, when you wait to start out advertising and marketing till you will have the calendars in hand, then you will have to permit at least a few extra weeks, maybe extra, to your advertising message to achieve the intended viewers and encourage them to purchase.
The production part of a calendar printing undertaking begins when you hand off the entire images, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a particular deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then it is best to most likely permit a bit of further time – perhaps a month in complete – for manufacturing.