In planning any calendar printing challenge, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end consumer’s arms earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the complete undertaking.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you just have to be sure to permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much further time they’ll want and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for sales is determined by your gross sales strategy. Are you promoting at an area competition or other occasion? If so, then that gives you a deadline, but remember the fact that you’ll be higher off if you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you expect. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, you must permit at least two weeks, and ideally as much as 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to promote, it’s best to you’ll want to develop and implement a stable advertising plan. Advertising does not have to add to the general duration of the calendar undertaking – you may and will begin advertising in the course of the planning and manufacturing levels of the project. However, in the event you wait to start advertising till you’ve the calendars in hand, then you’ll need to permit no less than a number of further weeks, maybe more, to your advertising and marketing message to reach the meant viewers and inspire them to buy.
The production section of a calendar printing challenge starts when you hand off all of the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner in case you have a selected deadline). In case you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it is best to probably permit just a little extra time – perhaps a month in whole – for production.