In planning any calendar printing project, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the long run user’s arms earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s hands close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the complete challenge.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply need to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much additional time they will need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for gross sales will depend on your sales strategy. Are you promoting at a neighborhood pageant or other occasion? If so, then that gives you a deadline, but needless to say you may be better off if you happen to can promote at multiple events, in case attendance or sales at one event should not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to enable at least two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you must make sure you develop and implement a stable advertising and marketing plan. Advertising doesn’t have so as to add to the overall period of the calendar mission – you possibly can and will start advertising during the planning and production stages of the venture. However, for those who wait to start out advertising and marketing till you have the calendars in hand, then you have to to allow at the least a couple of additional weeks, perhaps more, on your advertising and marketing message to reach the supposed audience and motivate them to buy.
The manufacturing part of a calendar printing challenge starts when you hand off all of the photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner you probably have a particular deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to most likely allow somewhat extra time – possibly a month in complete – for production.