In planning any calendar printing challenge, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run user’s hands earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for all the mission.
How are you getting your calendars into the end user’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply have to make sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it should in all probability be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales depends upon your sales technique. Are you promoting at a local competition or other event? If that’s the case, then that gives you a deadline, however needless to say you may be higher off when you can sell at a number of occasions, in case attendance or sales at one occasion usually are not what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you should allow at least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
If you print a calendar that you just plan to sell, it’s best to you should definitely develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the general duration of the calendar project – you possibly can and will start marketing during the planning and production phases of the mission. Nonetheless, when you wait to start marketing until you will have the calendars in hand, then you have to to permit a minimum of a few further weeks, possibly more, for your advertising and marketing message to succeed in the meant audience and inspire them to buy.
The production part of a calendar printing challenge starts whenever you hand off all of the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if you have a particular deadline). In the event you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to probably enable a bit additional time – perhaps a month in total – for production.