In planning any calendar printing challenge, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run person’s fingers earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of school if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for your entire project.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it will in all probability be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how much further time they’ll want and factor it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales is determined by your gross sales technique. Are you selling at a local pageant or different occasion? In that case, then that offers you a deadline, but take into account that you may be higher off in the event you can sell at multiple events, in case attendance or gross sales at one event are usually not what you count on. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to allow no less than two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, you must remember to develop and implement a stable marketing plan. Marketing does not have to add to the general period of the calendar mission – you possibly can and should begin marketing throughout the planning and manufacturing phases of the venture. However, in case you wait to start out advertising till you’ve got the calendars in hand, then you will want to permit not less than just a few extra weeks, maybe more, in your advertising and marketing message to succeed in the meant audience and encourage them to purchase.
The manufacturing phase of a calendar printing project begins when you hand off all the photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner when you have a specific deadline). When you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to probably permit a bit of additional time – perhaps a month in total – for manufacturing.