In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s hands close to the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you a great timeline for the entire project.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just need to be sure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will in all probability be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how a lot extra time they’ll need and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for sales relies on your sales strategy. Are you promoting at a local competition or other event? If that’s the case, then that offers you a deadline, however remember that you may be higher off when you can promote at multiple occasions, in case attendance or sales at one occasion usually are not what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to enable no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you need to make sure you develop and implement a strong marketing plan. Advertising and marketing doesn’t have so as to add to the overall length of the calendar challenge – you possibly can and should start marketing during the planning and manufacturing levels of the mission. However, in case you wait to begin advertising and marketing till you will have the calendars in hand, then you will want to permit a minimum of just a few extra weeks, maybe extra, for your advertising and marketing message to succeed in the meant viewers and encourage them to buy.
The manufacturing part of a calendar printing project begins whenever you hand off all of the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you’ve got a particular deadline). For those who anticipate last-minute modifications or additions, or if you can be proofing by committee, then you need to most likely allow somewhat further time – possibly a month in total – for production.