In planning any calendar printing project, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end consumer’s fingers before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you timeline for all the mission.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much additional time they will need and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for sales is determined by your gross sales strategy. Are you promoting at a neighborhood pageant or different event? If so, then that gives you a deadline, however needless to say you may be higher off if you can promote at a number of occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If so, you should enable not less than two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, it’s best to be sure you develop and implement a solid advertising and marketing plan. Marketing does not have so as to add to the overall duration of the calendar project – you possibly can and should begin marketing during the planning and manufacturing levels of the challenge. However, if you happen to wait to begin advertising and marketing until you could have the calendars in hand, then you will need to allow at the very least a number of extra weeks, perhaps more, on your marketing message to reach the supposed audience and encourage them to buy.
The manufacturing part of a calendar printing venture begins whenever you hand off all the images, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if you have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to probably enable a bit of further time – perhaps a month in whole – for production.