In planning any calendar printing challenge, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately consumer’s fingers before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s palms near the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire project.
How are you getting your calendars into the end user’s palms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply must make sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much extra time they will want and factor it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for gross sales will depend on your sales strategy. Are you promoting at an area festival or other occasion? If so, then that provides you a deadline, however understand that you will be better off in case you can promote at a number of events, in case attendance or gross sales at one event aren’t what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to allow at least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you plan to promote, it is best to you’ll want to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have to add to the general duration of the calendar challenge – you possibly can and should begin advertising and marketing throughout the planning and production stages of the project. Nonetheless, in the event you wait to start marketing until you could have the calendars in hand, then you will need to permit at least just a few extra weeks, maybe extra, to your advertising message to reach the meant viewers and inspire them to buy.
The manufacturing part of a calendar printing venture starts if you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if you have a particular deadline). When you anticipate last-minute changes or additions, or if you will be proofing by committee, then you should in all probability permit a bit of extra time – maybe a month in complete – for manufacturing.