In planning any calendar printing challenge, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the end user’s fingers before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands close to the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you timeline for the complete challenge.
How are you getting your calendars into the end user’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it is going to probably be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales is determined by your sales strategy. Are you promoting at a local festival or other occasion? In that case, then that provides you a deadline, but keep in mind that you’ll be better off if you happen to can sell at a number of occasions, in case attendance or sales at one event will not be what you count on. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, you need to permit at the least two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to sell, you must you should definitely develop and implement a strong advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar undertaking – you’ll be able to and may start advertising throughout the planning and manufacturing phases of the challenge. However, should you wait to start out advertising until you’ve the calendars in hand, then you have to to permit at least just a few extra weeks, possibly more, in your advertising message to achieve the intended viewers and motivate them to purchase.
The production section of a calendar printing undertaking begins if you hand off the entire pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to most likely allow a little bit additional time – maybe a month in complete – for manufacturing.