In planning any calendar printing undertaking, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run user’s palms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s arms close to the start of school if it’ll be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the complete undertaking.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you just need to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much extra time they’ll need and issue it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for gross sales depends on your gross sales technique. Are you selling at a neighborhood festival or other event? If so, then that provides you a deadline, but remember the fact that you may be better off if you happen to can sell at a number of occasions, in case attendance or gross sales at one event are not what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should allow at the very least two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to sell, you need to you should definitely develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the overall length of the calendar mission – you’ll be able to and should start marketing in the course of the planning and production phases of the undertaking. Nevertheless, if you wait to begin marketing until you have the calendars in hand, then you’ll need to allow no less than a number of extra weeks, possibly more, on your marketing message to succeed in the supposed viewers and motivate them to buy.
The manufacturing part of a calendar printing challenge begins while you hand off the entire pictures, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner if you have a particular deadline). In the event you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to in all probability permit just a little further time – maybe a month in complete – for production.