In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the long run person’s palms before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for the entire mission.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply have to be sure to enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much extra time they may need and issue it in.
If, on the other hand, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for sales depends upon your gross sales strategy. Are you selling at a local competition or other event? If that’s the case, then that gives you a deadline, but understand that you may be better off when you can sell at a number of events, in case attendance or gross sales at one event aren’t what you count on. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to allow at the least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you should make sure you develop and implement a solid advertising plan. Marketing does not have to add to the overall period of the calendar project – you’ll be able to and may begin marketing in the course of the planning and production phases of the venture. Nevertheless, if you happen to wait to start advertising until you have the calendars in hand, then you have to to permit at the least a few additional weeks, possibly more, for your advertising message to achieve the intended audience and inspire them to purchase.
The manufacturing section of a calendar printing mission starts once you hand off all the photographs, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if in case you have a particular deadline). In case you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you should probably allow somewhat additional time – maybe a month in complete – for production.