In planning any calendar printing venture, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run user’s fingers before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s palms close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the entire undertaking.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just need to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how a lot further time they will need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for sales relies on your gross sales technique. Are you selling at a local competition or different occasion? If so, then that gives you a deadline, but keep in mind that you may be higher off should you can promote at multiple occasions, in case attendance or sales at one occasion will not be what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you must enable a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you need to be sure you develop and implement a strong advertising and marketing plan. Marketing does not have so as to add to the overall length of the calendar challenge – you possibly can and may begin advertising throughout the planning and production levels of the mission. However, for those who wait to start marketing till you may have the calendars in hand, then you have to to allow at the very least just a few extra weeks, perhaps more, to your advertising and marketing message to reach the intended viewers and inspire them to buy.
The production section of a calendar printing challenge starts once you hand off all the photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if in case you have a selected deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely enable a bit additional time – maybe a month in total – for manufacturing.