In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t ultimately user’s palms before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can give you a great timeline for the entire project.
How are you getting your calendars into the tip user’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you just have to make sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot additional time they may want and issue it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for sales is dependent upon your sales technique. Are you selling at an area pageant or other occasion? In that case, then that offers you a deadline, however needless to say you will be higher off if you happen to can sell at a number of events, in case attendance or gross sales at one event are not what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you should permit no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you just plan to promote, you should make sure you develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general duration of the calendar project – you’ll be able to and should begin advertising in the course of the planning and production stages of the mission. Nonetheless, when you wait to begin advertising till you’ve gotten the calendars in hand, then you will need to permit at the least a number of additional weeks, possibly extra, for your marketing message to achieve the intended audience and motivate them to purchase.
The manufacturing section of a calendar printing venture starts once you hand off all the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you have a selected deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to in all probability enable a little extra time – perhaps a month in total – for production.