In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run consumer’s fingers before January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete project.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just must be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot additional time they may need and issue it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales will depend on your gross sales technique. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that provides you a deadline, however remember that you may be better off when you can promote at multiple events, in case attendance or sales at one occasion aren’t what you count on. Or perhaps you might be having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to enable not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you must remember to develop and implement a stable advertising and marketing plan. Advertising and marketing does not have to add to the overall duration of the calendar venture – you can and will begin marketing throughout the planning and production phases of the mission. Nevertheless, when you wait to begin marketing until you could have the calendars in hand, then you will have to permit no less than a number of extra weeks, possibly more, for your advertising and marketing message to reach the meant viewers and encourage them to buy.
The manufacturing part of a calendar printing undertaking begins whenever you hand off all of the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner you probably have a selected deadline). In case you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you need to in all probability enable just a little additional time – possibly a month in total – for production.