In planning any calendar printing challenge, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run consumer’s palms before January 1, 2014, they may have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms close to the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the complete undertaking.
How are you getting your calendars into the top person’s hands? Are you giving them away? If that’s the case, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just have to make sure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how much further time they are going to want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales will depend on your gross sales strategy. Are you promoting at a local festival or other event? If so, then that offers you a deadline, however keep in mind that you’ll be better off should you can promote at multiple events, in case attendance or sales at one occasion aren’t what you count on. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If so, you need to enable no less than two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to promote, you should you’ll want to develop and implement a strong marketing plan. Marketing does not have so as to add to the overall length of the calendar mission – you may and may start marketing during the planning and production levels of the venture. Nonetheless, if you wait to start out advertising and marketing until you will have the calendars in hand, then you will need to allow at the least a number of further weeks, maybe extra, on your advertising message to succeed in the intended viewers and motivate them to buy.
The production section of a calendar printing challenge starts once you hand off the entire pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a specific deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to probably allow a little bit additional time – maybe a month in total – for production.