In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately person’s arms before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s palms near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for your entire project.
How are you getting your calendars into the end user’s hands? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply need to be sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it would most likely be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how much extra time they may want and issue it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for gross sales depends upon your sales strategy. Are you promoting at a neighborhood festival or different event? If so, then that gives you a deadline, however remember that you will be higher off in case you can promote at multiple events, in case attendance or gross sales at one occasion will not be what you anticipate. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to allow not less than two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to sell, you must you’ll want to develop and implement a stable marketing plan. Advertising does not have to add to the overall duration of the calendar mission – you may and should begin advertising and marketing through the planning and manufacturing stages of the venture. Nevertheless, if you wait to begin advertising until you have the calendars in hand, then you will want to allow no less than a few additional weeks, perhaps extra, in your marketing message to succeed in the intended audience and encourage them to buy.
The manufacturing section of a calendar printing undertaking starts whenever you hand off all of the photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to probably permit a bit of additional time – possibly a month in complete – for manufacturing.