In planning any calendar printing project, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end consumer’s hands before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s hands near the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire venture.
How are you getting your calendars into the end person’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you simply have to be sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it is going to most likely be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how a lot further time they’ll want and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales is determined by your gross sales strategy. Are you promoting at a neighborhood pageant or different occasion? In that case, then that gives you a deadline, however keep in mind that you’ll be higher off if you happen to can sell at a number of events, in case attendance or gross sales at one occasion aren’t what you count on. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you should enable at the very least two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, it is best to you’ll want to develop and implement a stable advertising and marketing plan. Marketing does not have to add to the overall period of the calendar undertaking – you’ll be able to and will begin marketing through the planning and production levels of the challenge. Nevertheless, if you happen to wait to start advertising till you could have the calendars in hand, then you will want to permit at the very least a number of additional weeks, maybe extra, for your advertising and marketing message to reach the meant audience and motivate them to purchase.
The manufacturing section of a calendar printing undertaking begins when you hand off all of the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner in case you have a particular deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should in all probability allow a little bit further time – perhaps a month in whole – for production.