In planning any calendar printing project, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not ultimately consumer’s arms before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for your complete mission.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for gross sales depends upon your gross sales strategy. Are you selling at an area festival or different occasion? In that case, then that provides you a deadline, but needless to say you will be better off if you can promote at a number of occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to enable not less than two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, you need to remember to develop and implement a solid marketing plan. Advertising and marketing does not have to add to the general length of the calendar project – you possibly can and will begin advertising in the course of the planning and production levels of the mission. Nevertheless, in the event you wait to start out advertising until you’ve the calendars in hand, then you have to to permit at least a few additional weeks, possibly extra, to your marketing message to achieve the intended audience and encourage them to buy.
The manufacturing section of a calendar printing venture starts when you hand off the entire images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner if in case you have a specific deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you should probably allow a little additional time – maybe a month in total – for production.