In planning any calendar printing challenge, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end person’s palms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire undertaking.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply need to be sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much additional time they will need and issue it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for sales depends on your gross sales technique. Are you promoting at a neighborhood festival or other event? In that case, then that offers you a deadline, but remember that you’ll be higher off when you can promote at a number of events, in case attendance or gross sales at one occasion should not what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you should be sure you develop and implement a stable marketing plan. Advertising does not have so as to add to the general duration of the calendar undertaking – you may and will begin advertising in the course of the planning and manufacturing stages of the project. Nonetheless, should you wait to start out advertising and marketing until you have got the calendars in hand, then you’ll need to permit at least a few extra weeks, perhaps more, to your advertising and marketing message to reach the supposed audience and motivate them to buy.
The manufacturing part of a calendar printing project begins whenever you hand off all the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner in case you have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably allow a little extra time – maybe a month in total – for production.