In planning any calendar printing undertaking, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the long run person’s fingers earlier than January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s arms close to the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for your complete challenge.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how much further time they’ll want and factor it in.
If, however, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for sales depends on your gross sales technique. Are you selling at a neighborhood pageant or other event? If that’s the case, then that offers you a deadline, but remember the fact that you will be higher off in the event you can promote at multiple events, in case attendance or gross sales at one event usually are not what you count on. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to allow not less than two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you need to make sure you develop and implement a stable advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar challenge – you can and may start advertising throughout the planning and manufacturing levels of the undertaking. Nevertheless, for those who wait to start advertising until you’ve got the calendars in hand, then you will want to allow no less than a number of extra weeks, perhaps extra, to your marketing message to succeed in the intended viewers and encourage them to purchase.
The manufacturing part of a calendar printing venture starts once you hand off the entire photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to most likely enable slightly extra time – perhaps a month in complete – for production.