In planning any calendar printing project, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run user’s hands earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s palms near the beginning of school if it will be useful to them). Working backwards from this absolute deadline may give you timeline for all the mission.
How are you getting your calendars into the top person’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply need to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it will in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, on the other hand, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales relies on your gross sales strategy. Are you promoting at an area festival or different occasion? In that case, then that gives you a deadline, but needless to say you may be higher off in the event you can sell at multiple events, in case attendance or sales at one occasion are not what you count on. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. In that case, you need to allow at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you plan to sell, it is best to you’ll want to develop and implement a strong advertising and marketing plan. Advertising doesn’t have to add to the general length of the calendar undertaking – you’ll be able to and should start advertising in the course of the planning and production phases of the venture. Nevertheless, in case you wait to begin advertising and marketing till you’ve the calendars in hand, then you’ll need to permit not less than a few additional weeks, possibly more, in your advertising and marketing message to reach the supposed viewers and motivate them to buy.
The manufacturing part of a calendar printing venture begins once you hand off all of the pictures, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you’ve got a selected deadline). When you anticipate last-minute changes or additions, or if you may be proofing by committee, then you must most likely enable a bit extra time – possibly a month in total – for manufacturing.