In planning any calendar printing project, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run consumer’s palms before January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s palms near the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for all the undertaking.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to be sure to permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it can most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how much further time they will need and issue it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for sales will depend on your gross sales technique. Are you selling at a neighborhood festival or other event? If that’s the case, then that gives you a deadline, but keep in mind that you may be better off if you can sell at multiple occasions, in case attendance or sales at one occasion will not be what you anticipate. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If so, you must permit no less than two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, it’s best to you should definitely develop and implement a solid marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar mission – you’ll be able to and may start advertising through the planning and manufacturing stages of the challenge. Nevertheless, in the event you wait to start out advertising and marketing until you have the calendars in hand, then you have to to allow not less than a number of additional weeks, perhaps extra, for your marketing message to succeed in the supposed audience and motivate them to buy.
The production section of a calendar printing mission starts when you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if in case you have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must probably allow slightly additional time – possibly a month in complete – for manufacturing.