In planning any calendar printing venture, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end user’s hands earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s palms near the start of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for the complete undertaking.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply have to ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for sales is dependent upon your sales technique. Are you promoting at an area festival or other event? In that case, then that offers you a deadline, but understand that you’ll be higher off in the event you can sell at multiple events, in case attendance or sales at one event are not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to allow not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, you should be sure you develop and implement a solid advertising plan. Advertising and marketing does not have to add to the overall duration of the calendar challenge – you may and should begin marketing throughout the planning and manufacturing phases of the venture. Nevertheless, if you wait to begin advertising until you have the calendars in hand, then you have to to allow at the least just a few additional weeks, possibly more, in your advertising message to succeed in the supposed viewers and inspire them to buy.
The manufacturing phase of a calendar printing venture starts when you hand off all of the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then you must in all probability permit somewhat additional time – possibly a month in whole – for production.