In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not ultimately consumer’s fingers earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s arms close to the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can provide you timeline for the entire mission.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If that’s the case, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply need to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales depends on your sales technique. Are you selling at a local festival or other event? If that’s the case, then that offers you a deadline, however needless to say you will be better off when you can sell at a number of events, in case attendance or sales at one occasion aren’t what you expect. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If so, it’s best to enable at least two weeks, and preferably up to four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, it is best to be sure to develop and implement a solid marketing plan. Advertising does not have so as to add to the general period of the calendar challenge – you can and may begin marketing throughout the planning and production levels of the project. However, if you wait to start out marketing until you will have the calendars in hand, then you will want to allow at the least a few extra weeks, possibly more, on your advertising message to achieve the supposed audience and encourage them to purchase.
The production phase of a calendar printing challenge starts while you hand off all the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if in case you have a specific deadline). When you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you must in all probability permit a bit additional time – maybe a month in complete – for production.