In planning any calendar printing undertaking, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run user’s arms before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s palms near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline may give you a great timeline for all the challenge.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales relies on your gross sales strategy. Are you selling at a neighborhood competition or different event? If that’s the case, then that gives you a deadline, however needless to say you will be higher off when you can promote at a number of occasions, in case attendance or sales at one event will not be what you count on. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, it’s best to be sure you develop and implement a stable advertising plan. Marketing does not have so as to add to the overall duration of the calendar mission – you possibly can and will begin advertising in the course of the planning and manufacturing stages of the challenge. Nonetheless, should you wait to start marketing till you’ve the calendars in hand, then you will have to permit at the least a couple of extra weeks, possibly more, on your advertising and marketing message to reach the supposed viewers and motivate them to buy.
The production part of a calendar printing project begins once you hand off the entire images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if you have a particular deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably permit a bit additional time – possibly a month in whole – for manufacturing.