In planning any calendar printing mission, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar shouldn’t be in the long run consumer’s hands earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s fingers near the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for all the challenge.
How are you getting your calendars into the end user’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just have to be sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much additional time they’ll need and factor it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for sales is determined by your sales strategy. Are you promoting at a neighborhood festival or different occasion? In that case, then that provides you a deadline, however remember the fact that you may be better off in case you can sell at a number of occasions, in case attendance or sales at one occasion aren’t what you count on. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you need to permit a minimum of two weeks, and preferably up to four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to promote, it’s best to you should definitely develop and implement a strong advertising plan. Advertising doesn’t have to add to the overall length of the calendar venture – you may and may begin advertising and marketing through the planning and production stages of the mission. Nevertheless, in the event you wait to begin marketing until you’ve gotten the calendars in hand, then you will want to allow at least a number of extra weeks, possibly extra, in your advertising and marketing message to reach the intended audience and encourage them to purchase.
The production phase of a calendar printing project begins once you hand off all of the pictures, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you’ve got a selected deadline). In case you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should most likely allow somewhat further time – possibly a month in total – for production.