In planning any calendar printing challenge, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the long run person’s fingers before January 1, 2014, they could already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s arms close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for your complete undertaking.
How are you getting your calendars into the end person’s palms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just have to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to most likely be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how much further time they’ll want and issue it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your sales strategy. Are you selling at an area festival or different event? If so, then that gives you a deadline, however understand that you’ll be higher off in the event you can promote at multiple occasions, in case attendance or sales at one event aren’t what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it is best to enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
Should you print a calendar that you just plan to sell, you should be sure you develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the overall length of the calendar mission – you’ll be able to and should start marketing during the planning and production phases of the mission. Nevertheless, in case you wait to start marketing till you might have the calendars in hand, then you will want to permit at least a number of extra weeks, perhaps extra, to your advertising and marketing message to succeed in the supposed viewers and encourage them to purchase.
The production phase of a calendar printing mission begins whenever you hand off all of the photographs, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you’ve got a particular deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then it’s best to in all probability enable somewhat extra time – maybe a month in whole – for production.