In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not ultimately consumer’s palms earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can provide you timeline for the whole challenge.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much further time they’ll need and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales is determined by your gross sales strategy. Are you selling at a local festival or different event? In that case, then that provides you a deadline, but take into account that you may be better off should you can sell at multiple occasions, in case attendance or sales at one occasion aren’t what you count on. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, it is best to allow a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you need to you’ll want to develop and implement a strong advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar challenge – you’ll be able to and should start marketing throughout the planning and manufacturing phases of the mission. Nevertheless, in case you wait to begin advertising and marketing till you will have the calendars in hand, then you have to to allow at the least a few additional weeks, maybe more, in your advertising and marketing message to achieve the supposed audience and encourage them to buy.
The production part of a calendar printing project starts while you hand off the entire images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner you probably have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to in all probability enable a little bit additional time – perhaps a month in total – for manufacturing.