In planning any calendar printing undertaking, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end consumer’s arms before January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s palms near the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for the complete project.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply must ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot extra time they may want and issue it in.
If, however, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you need for gross sales will depend on your gross sales strategy. Are you selling at an area festival or different occasion? In that case, then that provides you a deadline, but take into account that you will be higher off in the event you can sell at a number of events, in case attendance or sales at one event aren’t what you expect. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If so, you should allow at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must remember to develop and implement a solid marketing plan. Advertising and marketing does not have so as to add to the overall length of the calendar challenge – you can and will start advertising and marketing through the planning and production stages of the undertaking. Nevertheless, should you wait to start advertising till you could have the calendars in hand, then you will need to permit a minimum of a number of additional weeks, maybe more, in your advertising message to achieve the supposed audience and encourage them to buy.
The production section of a calendar printing challenge starts when you hand off all of the photographs, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a selected deadline). If you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to in all probability enable a little bit extra time – possibly a month in total – for production.