In planning any calendar printing mission, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run consumer’s arms earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s palms near the start of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your entire project.
How are you getting your calendars into the top user’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to be sure to permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how a lot further time they may need and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for sales will depend on your gross sales technique. Are you promoting at a neighborhood competition or different event? If so, then that offers you a deadline, but remember the fact that you will be better off in the event you can sell at a number of occasions, in case attendance or gross sales at one event are not what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, you need to enable at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, you need to be sure to develop and implement a strong advertising and marketing plan. Marketing doesn’t have to add to the general duration of the calendar undertaking – you may and should begin advertising and marketing through the planning and production phases of the venture. Nonetheless, in the event you wait to start out advertising until you will have the calendars in hand, then you have to to permit at the very least a couple of further weeks, maybe extra, to your advertising message to succeed in the supposed viewers and inspire them to purchase.
The production phase of a calendar printing undertaking begins while you hand off the entire pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner in case you have a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to probably permit just a little further time – perhaps a month in complete – for production.