In planning any calendar printing venture, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run user’s palms before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for all the mission.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just have to be sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much additional time they’ll want and issue it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you want for sales depends upon your gross sales technique. Are you selling at a local competition or other occasion? In that case, then that provides you a deadline, but remember that you’ll be better off in case you can sell at a number of occasions, in case attendance or gross sales at one occasion are not what you count on. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to enable not less than two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to promote, it’s best to make sure you develop and implement a solid marketing plan. Advertising and marketing does not have to add to the overall duration of the calendar mission – you possibly can and will start advertising during the planning and manufacturing stages of the undertaking. Nonetheless, in case you wait to start advertising and marketing until you have the calendars in hand, then you’ll need to permit no less than a couple of further weeks, perhaps extra, to your marketing message to achieve the intended audience and inspire them to purchase.
The manufacturing section of a calendar printing mission begins while you hand off all of the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner you probably have a selected deadline). When you anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to probably enable somewhat additional time – perhaps a month in complete – for manufacturing.