In planning any calendar printing challenge, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run consumer’s fingers before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s fingers near the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline may give you timeline for the complete challenge.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just must be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot extra time they’ll need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for sales depends on your gross sales technique. Are you selling at a local festival or other event? If that’s the case, then that provides you a deadline, however remember that you’ll be higher off should you can promote at multiple occasions, in case attendance or gross sales at one event are usually not what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow no less than two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you should make sure to develop and implement a stable advertising and marketing plan. Advertising does not have to add to the overall period of the calendar project – you possibly can and will start advertising through the planning and production stages of the undertaking. Nevertheless, should you wait to start advertising and marketing until you have got the calendars in hand, then you will need to permit a minimum of a number of additional weeks, possibly more, on your advertising and marketing message to reach the meant viewers and encourage them to buy.
The manufacturing part of a calendar printing mission begins if you hand off all the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner when you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it is best to in all probability allow somewhat extra time – perhaps a month in complete – for manufacturing.